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PFC Partnership with ASG

By PFC Staff, 09/29/21, 11:30AM EDT


The Pickering Football Club (PFC) – has been a constant in the City of Pickering for over 37 years, their stability has made them a trusted cornerstone of the community. Managing a not-for-profit community football club through an 18 month pandemic has not been an easy task and Pickering FC’s dedicated Board and Staff have continued to work through it and its setbacks, in anticipation of what the new normal might be.

As a result of those continuous efforts PFC is excited to announce an exclusive, multi-year, supplier agreement with Affiliated Sport Group (ASG) as the official provider of the Under Armour (UA) brand to be worn by PFC’s League1, OPDL, Competitive and Grassroots players. ASG’s in-house brand Campea, will be the official brand worn by PFC’s Recreational and All Abilities programs.

PFC Executive Director, Matt Greenwood, said: “It’s an exciting time for Pickering FC and soccer in our country, as we restart Competitive and Recreational programs at all ages following the pandemic. We are extremely happy to welcome Under Armour, Affiliated Sports Group and Campea to the PFC family.”

"We're honored to have been chosen by PFC to be their exclusive apparel partner” added Serge Chhabra, Affiliated Sports Group, CEO. “As a prominent Canadian sportswear supplier, we take great pride in providing a complete range of uniforms, equipment and apparel for all sports. Our primary focus is on quality, service, and reliability – we will not disappoint.”

“Pickering Football Club’s history with Under Armour dates back to 2009 when we became the first Canadian community club to wear the prestigous UA brand. PFC is extremely excited to be working with ASG to once again bring the iconic brand to its members. As we look ahead, our commitment is to work with ASG as our uniform supplier to continue to develop PFC as the “Destination Club” who’s colours continue to be worn proudly on world-class brands!” concluded PFC acting President Ed Whitehead.